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The best in clothing care.

Premium clothing care products carefully designed and meticulously crafted to fit the modern man’s lifestyle.


Treat your clothing right.

The products that keep your favorite garments looking better, longer.

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Do more of what you want.

Delivered straight to your door, so you spend less time in the laundry aisle.

Laundry Plans

Smell better.

Not your average detergent: boasting a subtle yet unforgettable, cologne-inspired fragrance.


Feel better.

Know that you are making an impact. With every bottle purchased, the clothing of someone in need is washed.


As seen in

Look better.

Designer-label and athletic-wear safe to keep your favorite garments looking better, longer.

Smell better. 

An exceptional formulation, boasting a cologne-inspired scent and a proprietary enzyme blend, creates a superior clean.

Feel better.

You are making a difference.  Eco-friendly, and with every bottle purchased, the clothing of someone in need is washed.


Shipped straight to your door, regularly, so you never have to worry about running out.

The Evolution

Customer Favorites

Shipping included on all products
For every bottle purchased, the clothing of someone in need is washed.
10% of all profits donated to charity

100% Guaranteed
To smell and work better than your current detergent.
If you are not completely satisfied, send us an email, and we will refund you your full amount.

Sign-up for a membership.
Save time, save 20%.
Change or cancel your plan at any time.
Text message re-ordering available.


The FREY Line

Check out the entire line

See what real customers are saying:

Geza F., GQ Insider


Hey Gents, Just wanted to let you know that I used Frey on my 6 loads of laundry over break, and this stuff is awesome! I wanted to wear a couple outfits before I reached out to let you know that the oak and musk smell lasts so long. My clothes smells awesome and much more manly than any other detergent I have ever used. You guys are definitely on to something with Frey detergent.


Mike L.


I love FREY, but now my roommate is an avid user. He put his stuff in the washer when I was doing laundry, and started raving about good his stuff smelled after




I've never been this eager to do laundry. Much like a fine wine, FREY is worth the wait for the next order!


Andrew D.

Los Angeles, California

Frey is the only detergent I've been using for the past two months. The scent is addicting and I can't wait to do my laundry now!


Mike G.

Baltimore, MD

FREY is the best laundry detergent for men. Knowing FREY is also socially responsible only makes them better.


Eric G.


I find myself doing laundry more often just to keep the scent around. No complaints, especially from my girlfriend. Thanks FREY!


Cam H.


First you had me at the scent. Then, as an ex Canadian Armed Forces member, you completely had me hooked when I saw you donate to the Wounded Warriors.




I had never heard of Frey before. Between my husband and two sons I am the one who searches for 'less girly scents'.... Your detergent is fantastic smelling. It's masculine but not like a cologne, just manly clean. I love the way it smells. I'll be ordering more for sure.... I'll be telling everyone about Frey. Good job!




Become part of the revolution.

Today, men have their own hair products, grooming products, deodorants, and everything in between. Yet clothing products remain almost exclusive to women.  We spend time and money on clothing, and then wash it all in a watered-down detergent tailored to the opposite sex.

For too long, outdated stereotypes about which genders do which household chores have existed.  FREY is breaking down stereotypes with premium products, tailored for the modern man, delivered straight to your door.

Feel good about the impact you are making.  As always, 10% of profits are donated to charity, and for every bottle purchased, the clothing of someone in need is washed.

FREY is our gift to you, for you, and inspired by you.

Here’s to you, gents,

The Frey Brothers

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Or email us directly at hello@freyformen.com

#FREY. Check us out.